PayU GPO, the leading online payment service provider operating in over 50 emerging markets, today releases new data on Black Friday’s significant impact on the African e-commerce landscape. As consumers grapple with rising inflation and a higher cost of living, the discount event has proved even more popular than in 2023. Total e-commerce purchase activity increased by 130% in South Africa compared to the average Friday in 2024, demonstrating strong consumer appetite for the time...