DigitAll, a subsidiary of W Group leading digital transformation and the evolution of measurable smart media in the region, and Advertima, the global market leader in real-time audience measurement, have entered a partnership that designates DigitAll as Advertima’s exclusive agent in the GCC region. Under the partnership, DigitAll has begun deploying Advertima’s proprietary Smart Targeting technology on DOOH media networks in malls and retail in the UAE, providing consumer insights to advertisers across several sectors....