In the fast-paced world of B2B sales, identifying the right decision-maker is the key to unlocking success. Imagine a treasure hunt where the treasure is a signed contract. You would save time searching the playground; you’d need a map leading you to the right decision-maker with the authority to grant you access. Targeting the wrong people can be frustrating, wasting valuable time and resources. We’ll delve into effective identification methods, explore how to build trust...