The digital landscape is constantly evolving, with customer touchpoints multiplying at an ever-increasing rate. This translates to a marketing environment where measurability is paramount. Marketers are expected to demonstrate a clear connection between marketing efforts and tangible business results. Additionally, they must achieve more with limited resources. A 2021 Content Marketing Institute & MarketingProfs report revealed that a staggering 67% of marketers faced pressure to produce more content with the same resources available. In this...