The marketing landscape is undergoing a significant transformation. Gone are the days of relying solely on intuition and creative flair to drive successful marketing campaigns. Today, marketing executives navigate a data-driven environment, requiring a strategic and analytical approach to understanding customer behavior, optimizing campaigns, and maximizing ROI. This article explores the six crucial skills marketing executives need to possess to thrive in this data-centric era. Analytical Prowess: Transforming Data into Actionable Insights Marketing efforts are...