In today’s data-driven world, information is a powerful asset, especially in B2B sales. Data monetization—the process of transforming customer and business data into revenue—offers a strategic advantage for companies seeking to optimize their sales strategies and achieve sustainable growth. This article explores the significance of data monetization in B2B sales, highlighting its benefits and outlining effective strategies for implementation. Why Does Data Matter in B2B Sales? Data-driven decision-making is no longer a luxury but a...