What is Dark Social? The word Dark Social is used to delineate the traffic on the website driven from the untraceable intent data source where target prospects hang out, discuss solutions through the private messaging platforms. In 2012, Alexis C. Madrigal coined the term Dark Social, which refers to the undescriptive website traffic by marketers and search engine optimization specialists. She said- “One dirty secret of web analytics is that the information we get is...