Global cloud communications platform Infobip has unveiled its latest data on communication interactions during Black Friday and Cyber Week 2024, showcasing remarkable growth across the Asia-Pacific (APAC) region. On Black Friday alone, Infobip recorded 3.4 billion interactions globally, with APAC emerging as a significant driver, witnessing an impressive 64% growth to 109.5mn interactions, compared to last year. The surge in interactions underscores a growing preference for conversational experiences, where customers can seamlessly complete entire journeys – from...