Customer Data Platform Industry Grew Strongly in First Half of 2022: CDP Institute Report

The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute’s latest Industry Update report. Total employment grew by 2,494, the largest increase on record. However, a slowdown in funding and acquisitions may indicate investors are becoming more cautious about the industry. The semi-annual report found that growth was strongest among the industry’s largest vendors, with...