Chief marketing officers (CMOs) are navigating a tough environment: intense competition, pressure to “do more with less,” and scrutiny from boards, CEOs, and CFOs around marketing’s overall contribution to performance. In the face of this pressure, many CMOs view generative AI (GenAI) as a tool to improve efficiencies and unlock growth. Half of CMOs cited the adoption of AI or GenAI as one of their top five priorities over the next year, according to a...