Storyblok, the content management system (CMS) category leader, was used by luxury watch platform CHRONEXT to help redefine the brand’s customer experience through development of an iOS mobile app that enables their marketers and developers to create customized user journeys. Over the past 10 years, CHRONEXT has dedicated itself to selling, trading, and buying luxury watches worldwide as an e-commerce storefront. When the team realized that their current content system was purely web-based and wouldn’t support a mobile app,...