Artificial IntelligenceWPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
WPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM’s AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey. WPP Open for B2B will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients’ return on investment. Buying groups are made up of multiple stakeholders with different priorities who influence key purchasing...