Omnichannel Experience B2B buyers aren’t the only ones who are opting for omnichannel. They’ve finally come. When given the option of in-person, remote, or e-Commerce channels, customers have indicated that they want them all. In today’s digital marketplace, customers are the true kings. They have unrestricted access to information and are surrounded by a wide range of shopping options, both online and off. Customer experience is more important than ever before for B2B organisations. Customers...