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In today’s competitive business landscape, building strategic B2B (business-to-business) partnerships has become a critical driver for growth and success. When executed correctly, these partnerships can offer access to new markets, improved efficiencies, expanded resources, and valuable expertise. In fact, forming the right partnerships can be a game-changer for accelerating business growth. This article explores how to build and nurture successful B2B partnerships to help businesses thrive in a fast-paced market environment. Why B2B Partnerships Matter...

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3D Marketing & Services LLC, a leading agency in high-impact PR distribution, search engine marketing (SEM), and digital media syndication, is taking a bold step forward by broadening its partnerships with top-tier media networks in 2025, expanding client offerings, and reinforcing its position as a dominant force in premium news-driven content strategies. With a strong track record in media distribution and PR syndication, the company has already established a reliable partnership with Cision PRNewswire and is...

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Appian today announced the latest version of the Appian Platform, which delivers improved scalability, speed, and performance for enterprise applications. Appian 25.1 introduces more document processing capacity with AI skills, centralised dashboards for monitoring process KPIs, and the ability to sync 10 million rows per record type in your data fabric. With the platform’s improved AI architecture, organisations can now classify or extract data from hundreds of millions of pages per year with AI skills....

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Daniel Nikic, founder of specialized investment research firm Cohres and renowned AI investment analyst, has returned from Saudi Arabia’s United Nations Convention to Combat Desertification (UNCCD) COP16 with exclusive insights into the kingdom’s ambitious technology integration plans that went largely unreported by mainstream media. After analyzing over 8,000 AI companies across various sectors, Nikic’s rare combination of international business expertise and specialized knowledge in artificial intelligence positioned him uniquely to interpret Saudi Arabia’s latest technology initiatives revealed during closed sessions at the conference....

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Mphasis, (BSE: 526299) (NSE: MPHASIS), an Information Technology (IT) solutions provider specializing in cloud and cognitive services, today announced a strategic partnership with SecPod, a SaaS-based cybersecurity products and technology company. As a part of this partnership, Mphasis will offer disruptive vulnerability management services for its clients through SecPod’s Saner CVEM platform. Through this collaboration, Mphasis will enhance its vulnerability management services using SecPod’s Saner CVEM platform. This partnership addresses key enterprise challenges, including delayed risk identification, remediation backlog, and...

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In today’s fast-paced digital landscape, B2B businesses are constantly looking for ways to scale their marketing efforts while maintaining efficiency and driving results. One of the most powerful tools at their disposal is marketing automation. By leveraging automation, B2B businesses can streamline their marketing workflows, enhance customer engagement, and ultimately drive growth. Here’s how B2B companies can effectively use automation to scale their marketing efforts. Lead Generation and Nurturing Lead generation is the backbone of...