AI in Banking: A Game-Changer for Customer Engagement

CleverTap’s latest report, “Banking on AI: A Leader’s Guide to Customer Engagement Excellence in Banking,” sheds light on the pressing need for banks to embrace AI-driven strategies to enhance customer experiences and drive sustainable growth. The report highlights the significant challenges faced by the banking industry, including data silos, technological barriers, and cost constraints. Key Findings from the Report: Data Challenges: A significant number of banking executives struggle with a unified customer view, hindering personalized...