abillion, a rapidly growing social media and e-commerce platform designed to help people and businesses worldwide become more sustainable, has released a deep-dive report looking at American Plant-based Consumers behavior within this high-growth industry. Analyzing close to 1.4 million consumer reviews over a three year period, abillion’s report shows five key shifts in consumer behavior within the US market. Strongest plant-based consumer interest stems from California, New York and Florida, with female millennials and Gen Zs at the forefront....