Yed digital transformation comes at a price. IT leaders must align their investments with business priorities. That means designing a technology roadmap that translates into business results such as winning new customers and ensuring the loyalty of existing customers. They must sort through waves of technology hype and decide whether investing in blockchain or augmented reality apps makes sense as a priority or long-term goal. At the same time, they must consider immediate, practical opportunities to optimize business processes with streamlined workflow and better use of data.