As business operations scale, companies are faced with the constant problem of a lack of storage space for all the new and expanding data. That’s when they turn to cloud services. Contrary to popular belief, the cloud can be used for more than just storing data. The cloud environment can be used to automate and customize various other tasks such as data integration, filtering, and reporting. This will not only lead to reduced costs, increased efficiency and effectiveness, and more accurate performance, but will also aid in eliminating complexity that is generally associated with such tasks.