Debby is the marketing manager at a boutique shoe business with three locations in the Chicago Metroplex. She has been hearing a lot of buzz lately about the internet of things, but is not sure how she can utilize this new concept to provide a seamless experience for her customers.

Debby attends a webinar that discusses how the internet of things is driving value for other enterprises. She learns that the IoT is the connection between devices and the data gained from that connection. She also learns that she needs to process, store, manage, and analyze this data to drive real business value.