By 2020, there will be more connected devices than people in the world—well over 212 billion—and our smartphones are only the tip of the iceberg. Some predictions put the percentage of the Internet of Things (IoT) data at 10% by 2020. This will represent 44 zetabytes, or the length of 44 trillion movies.
This is where the opportunities exist for business willing to transform big data into big insights, and then into big profits.