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Western Union is a leader in global payment services. They provide their customers and businesses fast, reliable and convenient ways to send and receive money around the world. Western Union is so reliable that in 2016, customers trusted the company to move $80 billion worth of principal and $523 million business payments.

Western Union sought to broaden their CX program to engage with customers who visit digital channels. They were able to power a truly multi-channel customer experience with the help of Medallia for Digital. Medallia helped Western Union achieve this by collecting feedback from online customers to receive a unified view of the whole customer journey in one solution.

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