Tim works as a marketing director for an app-based auctions company that allows users to bid on and buy inexpensive computers and gadgets. He knows that to turn potential and current customers into loyalists, he must deliver a contextual shopping experience.
But there is one problem: He has very little experience with contextual shopping experiences.
He has heard several of his friends complain about different companies offering subpar customer experiences which has, in turn, made them switch to purchasing products from other retailers.