I’m the marketing director for a large Airline company and I’ve decided to share our secret about how we use data to boost customer loyalty. Since the rise of social media, one bad act a company does, no matter how small, becomes known by everyone around the world. United Airlines found this out the hard way in 2017 and as a result, their sales shortly fell.

To avoid customer dissatisfaction and to help boost loyalty, many organizations have begun to use data to boost customer engagement and improve experiences. Let’s take a look at how you too can improve your bottom line while boosting customer loyalty.