At the Dream Vacations National Conference aboard Celebrity Ascent, the franchisor announced its latest AI-driven tools designed to elevate productivity, streamline marketing, and enhance client engagement. Education is the foundation for franchise owners to understand AI technology and to ensure it is used to its maximum potential.
To help franchisees fully leverage the power of AI, Dream Vacations hired LinkedIn Learning’s most popular AI instructor to speak at its annual National Conference to educate and inspire the utilization of AI. Renowned AI trainer, Dave Birss was flown in from the UK to provide hands-on guidance and share best practices and strategies for integrating AI effectively into business. Birss led multiple workshops so advisors could gain the skills and insights needed to drive business growth and remain competitive in an ever-evolving market.
“AI is a powerful tool, but we want to make sure that our network of travel advisors can put it to use with confidence. Offering resources is one thing, but we felt it was critical to provide our network with one of the most revered trainers, so they know how to effectively use this cutting-edge technology,” said Debbie Fiorino, chief operating officer of Dream Vacations. “While we have invested in a robust suite of AI tools, this is only the beginning. We are always researching, enhancing and launching new technologies, so that our advisors can spend less time on repetitive tasks and more time building client relationships and expanding their business.”
Consolidating its AI tools into a suite is an evolution of the already robust technology offered to franchisees. It builds upon the foundation of predictive index technology the network has been utilizing for years, such as Cruise Fare Watch. The AI tools offer a comprehensive range of content creation and automation tools including tailored itinerary builders, captivating social media posts, engaging email for client communications, dynamic content for blogs, integration of rich visuals, AI education and more.
Tailored Itinerary Builders. Travel itinerary content and supplier integrations have been combined with the power of AI so advisors can import bookings and itinerary information faster than ever.
Captivating Social Media. The franchises social media capabilities simplify the process of creating relevant, timely and consistent content. From generating custom posts and captions to responding to client reviews, the use of AI for social, ensures advisors can maintain an engaging presence that adapts to audience needs and resonates with their unique client base.
Engaging Marketing Content. This AI powered system allows advisors to build out a full marketing campaign including emails, social media posts and more — AI tools are helping travel advisors be more effective than ever before.
Dynamic Blog Posts. Using advanced AI functionality travel advisors can brainstorm ideas, create outlines, fine tune already written content and create customized articles/blog posts for their website. This allows advisors to write a higher volume of content more consistently.
Training and Best Practices. In 2025, Dream Vacations’ Learning Center will receive an AI powered Learning Assistant allowing travel advisors to quickly seek help finding relevant training or receive concise course summaries with step-by-step instructions. For example, an advisor can ask, “How do I enter bonus commission?” and receive curated, step-by-step instructions.
As Dream Vacations continues to embrace the future of AI, franchise owners are poised to make meaningful connections with clients while streamlining operations. To learn more about joining a forward-thinking network, visit www.DreamVacationsFranchise.com.