Creative Challenges: Unlocking a Superior Brand-Creator Relationship
First coined by journalist Tina Brown in 2009, the “gig economy” refers to the contemporary movement of individuals engaging in “a bunch of free-floating projects, consultancies, and part-time bits and pieces within a digital marketplace.” Rather than working full-time for a single company, “gig” workers, also known as “creators,” complete any number of services for multiple businesses across various industries.