Knowing how efficient a campaign is depends on the KPIs you’re tracking, as email marketing remains one of the most influential media for delivering content to clients. The data you collect lets you fine-tune your plan to meet your clients’ most recent expectations. What are KPIs? KPIs, or key performance indicators, are indicators of how well certain components of an email campaign are performing. Tracking email KPIs can provide you with a variety of...
Before knowing about the content creation playbook, understanding what is meant by the playbook is important. Originally, the word playbook comes from America used for football, but in marketing, the playbook helps in simplifying strategies in a flowchart way from the complicated decisions. Bringing the advantage of creating the content to make it used and shared in the future as well. It is used to generate more of the right content that leads to optimization....
The designing of the websites includes layouts, fonts, colors, structure, user interface, and other things. There are different types of web designing layouts that as a marketer you should know. So these are- Types of Layouts Static Page Layout This type of layout is fixed in terms of width presentation on the browser and the content of this website layout cannot be modified. Having this type of layout has an advantage in that its...
Abstract It is said that the most incredible and appreciable invention that has been done in smartphones has not only connected friends but also has helped in growing business to another extent with the help of the internet and digital transformation. This evolution has given birth to a new interesting business marketing strategy that is Mobile marketing or advertising becoming the crucial part of any marketing strategy that helps in communication and engagement with customers...
Event goals identification A good marketer does not rush to things after seeing its competitors instead they begin their marketing strategies by identifying their business goals and clarifying specific objectives. For this, a marketer must know a few things- If there is a new product launched? Whether you are educating your customers to use your product more effectively? Building a loyal customer base? What are you doing to promote your brand name to customers? Whether...
On 25 May 2022, Google released its first broad core algorithm update 2022, and Google’s Danny Sullivan named this update – May 2022 core update. This is the latest google core update after November 2021 core update. Google announced that the new core update in may 2022 will take 1-2 weeks to spark the stage. The new core update 2022 is made to enhance overall search and speed with changing web nature. The term core...
Abstract WhatsApp has become the most effective means for many businesses to reach out to their prospects and customers, with over 2 billion users globally. Many companies find that using WhatsApp for lead and customer contact is convenient to generate more responses and, ultimately, more purchases. How to create Business Account on WhatsApp? In just 10 minutes. Any businesses who are willing to have a WhatsApp Business Account browse it on Google Play Store...
The B2B marketing experienced rapid growth in online marketing which is accelerated by the Covid-19 effects gave more hype to social media marketing. According to the study, by the end of, there would be 4.7 billion people would connect to the social world. The more engagement of people on social media platforms leads the entrance for the B2B companies to reach their ideal audience differently…. So some of the top B2B social media trends...
Abstract At the start of the year, people expect changes or updates in their lives or businesses. Then why does Google stay behind? Google, the world’s largest search engine has 1 billion+ user. As per analytics no. of webpages in the Google index is 30 to 50 billion approximately and with every minute that passes, there are 2.4 million+ searches that happen. Isn’t this amazing? In this article, we wanna show the Google algorithm updates...
Abstract Many marketers utilize demand creation as a complicated instrument to drive growth. In the existing economic scenario, numerous enterprises are excited to ramp up their efforts to expand their sales pipeline. This dynamic is both the source of demand generation’s power and its demise. The outcome of the marketing approach tangles because of the lack of marketing strategy which was supposed to drive the masterpiece and the results to have a clear outcome. The...
