90 Seconds to Impact: Short Form Videos as a Key Tool for Marketing

Short Form Videos as a Key Tool for Marketing Beginning from March 2025, short-form video marketing has become a part of the brand’s digital campaigns. While the videos usually last less than 90 seconds, they have a big impact on their buying decisions as well as draw in viewers.  To accommodate the ever-changing preferences of various businesses as well as generations, brands are constantly modifying the way to adopt strategies to fit the trend. While...

Robot Dog ‘Champak’ Debuts in the IPL Stadium

The IPL 2025 Robot Dog ‘Champak’ Makes a Debut – Improves Fan Interaction and Broadcasts  A robotic dog called “Champak” has been added to the Indian Premier League’s (IPL) 2025 broadcast and fan interaction toolkit.  Players, commentators, and spectators have all taken notice of this four-legged, AI-powered robot when it has made cameos at different matches. This AI-powered robot, which has been integrated into the Indian Premier League’s matches and the broadcasting team, has been...

Bitcoin Surpasses Google and Amazon: Becomes the Fifth-Largest Asset Globally

Bitcoin (BTC) surpasses both the digital behemoths Alphabet Inc. (Google) and Amazon to become the fifth-largest valuable asset in the world by market capitalisation. This can be seen as a historic event for the cryptocurrency industry.  Moreover, Biotcin‘s market capitalisation increased to $1.87 trillion. This amount surpasses the $1.859 trillion and $1.837 trillion valuations of Alphabet and Amazon, respectively. These significant amounts highlight Bitcoin’s rising status in the global financial scene.   Bitcoin’s Growth  The...

The Complete Guide To  Content Marketing For Start-ups

Introduction: Would you believe that your start-up could build its reputation, grow its brand, gain loyal clients, and establish its industry authority – without investing heavily in advertisements? What would happen if you had such a tool to educate and inspire you simultaneously? Does that sound ambitious to you? That is what content marketing for start-ups is all about. Beyond advertisements, content marketing creates lasting connections via problem-solving, real value, and storytelling. If you are...

Toyota Motor Faces Lawsuit Over Alleged Unauthorised Data Sharing with Progressive Insurance

A federal class action lawsuit against Toyota Motor North America Inc. has been filed in the Eastern District of Texas. According to the lawsuit, the carmaker, Progressive Casualty Insurance Company, and Connected Analytic Services (CAS) illegally gathered and exchanged drivers’ personal and vehicle data without the owners’ express authorisation. The Lawsuit’s Background Philip Siefke, a citizen of Florida and owner of a 2021 Toyota RAV4 XLE, filed the lawsuit. Siefke learned that his car had...

Jim Beam Improves Its Marketing Approach to Appeal to Cost-conscious Customers

Jim Beam, a division of Suntory Global Spirits, has adjusted its marketing strategy to appeal to consumers on a budget in response to changing consumer tastes and economic difficulties. The brand wants to establish itself in the cutthroat bourbon industry by focusing on cost without sacrificing quality. Jim Beam’s Affordable Luxury Marketing  Accepting cost-effectiveness amid changes in the economy due to financial strains, a lot of customers are looking for less expensive solutions while making...

Humanoid Robots Run a Marathon against Humans in Beijing, China!

Humanoid Robots from China Face Off Against Humans in A Historic Half-Marathon The world saw its very first unexpected half-marathon when a few of the humanoid robots tried to compete alongside humans in Beijing, China. This unexpected race took place in the Yi Zhuang neighbourhood. The incident was a major turning point in China’s efforts as the country tried its very best to incorporate robots into daily life. Overview of the Event  In the first-ever...

Chatgpt Refers to Users’ Names: Do Users Find Chatgpt Creepy and Unsafe?

Is Chatgpt a Privacy Concern? As Artificial Intelligence is developing rapidly, there are advancements in Chatgpt as well as other large language models. Students, employees, and common people widely make use of the various functions of Chatgpt as it provides human-like conversations.  While using Chatgpt, as the model requires a sign-in to offer more of its facilities, the data can be stored. Sometimes, some individuals also share their sensitive details, for instance, for creating their...

A Smart Factory Era:  Humanoid Robots to Replace Manual Labour?

Humanoid Robots Transforming Warehouses: Industry Integration and Technological Developments An important development in industrial automation is the incorporation of humanoid robots in technological operations. These robots are designed to resemble human movements and skills.  Ford, BMW, Amazon, and GXO are set to explore the humanoid robots in their workspace. Whereas, companies like Apptronik, Agility Robotics, Figure, and Tesla are spearheading the robotic developments.  The IT Industry is shifting its focus to using these humanoid robots...

India-US Tech Ties Strengthen:  PM Modi and Elon Musk on Technology & Innovation

On 19th April, 2025, Elon Musk, who is the CEO of Tesla and SpaceX, had a conversation with Narendra Modi, the Indian Prime Minister.  Will their discussions strengthen the ties between India and the US?    The February 2025 Meet: Elon Musk and PM Modi  In February 2025, the Prime Minister, Narendra Modi, travelled to Washington, D.C. and met Elon Musk. The topics that they discussed during their meeting included: Space exploration Innovation Technology Sustainable...