Engaging the audience is a key cornerstone in digital marketing. This holds for B2B brands as well. Now that third-party cookies are on the verge of decline, marketers are experimenting with ways to target and engage with the buyers, according to many credible technology news sources. One of the major developments is Intent Intelligence. No doubt, Intent Intelligence has emerged as a powerful solution, enabling brands to understand buyer behavior without compromising privacy or relying...
Account-based marketing has taken a new dimension, and all credit goes to artificial intelligence. AI-driven ABM is not only a buzzword, it is an emergent marketing strategy to foster meaningful connections with key accounts. Now, we are witnessing the increasing focus towards personalization and omnichannel engagement, there is a need for redefining ABM marketing strategies. The application of artificial intelligence (AI) technology to account-based marketing enhances targeting and heightens engagement. Findings reveal that 84% of...
Have you received any product recommendations or seen any ad that feels so relatable and only for you? That’s the power of data and data-driven decision making. Businesses cater to their customers’ needs and preferences. How? It’s about collecting and using customer data to offer a tailored product or service. Data collection is now more simplified with the advent of AI technology. Research shows that 70% of organizations report increased efficiency in data processing due...
We may have reached a saturation point with emails and phone calls in the B2B sphere. Now the benchmark has risen, and the buyers look for a seamless experience that spans multiple channels. And that has given rise to omnichannels! In this technology blog, we shall analyze what omnichannels are and how they are changing the experience for B2B buyers across the globe. For the latest tech news, keep visiting Techpapersworld. From Traditional to Integrated...
B2B e-commerce is changing, and why wouldn’t it? All the latest tech news indicates that a digital revolution is changing all aspects of online businesses. Did you know that in 2025, about 80% of the B2B sales funnel will be created online? Consequently, businesses are no longer interested in having an ordinary go-to website that only looks like an old crinkled catalogue! They want something that effectively conveys the messaging and builds a memorable brand,...
Social selling is an essential element for B2B companies looking to gain market share. The rising use of social media platforms, changes on the part of consumers with respect to their wants and needs, and the popularity of social selling have made traditional sales methods less effective. Social selling is a sales tactic that leverages social media to identify prospects, create relationships, and engage the prospect to build relationships with prospective clients. When you log...
B2B influencer marketing is not what you think of influencer marketing normally, where a celebrity or influencer promotes a product via social media, etc. Today, consumers or decision makers are pretty well educated about their options and decisions made on purchasing. Business-to-Business influencer marketing is about partnering with industry leaders or trusted voices to promote products or services to other businesses. B2B influencers are experts and industry leaders who have larger followings, give a trusted...
Did you know 96% of companies have adopted at least one public cloud to manage internal collaboration and run workloads? Cloud technology is redefining the B2B collaborations, fostering innovation and efficiency. In the B2B market, partnerships and coordination between businesses are essential to generate leads and drive sales. Unlike traditional IT infrastructure, which requires large expenditures and costly maintenance, cloud technology is a cost-effective solution, enabling seamless B2B collaboration by allowing access to shared resources...
Today, the real question is which channel to use for B2B brands for nurturing leads and delivering higher ROI. Whether LinkedIn or Email marketing, both offer unparalleled opportunities for maximizing ROI. But the question is which one of them is more effective. The competition is increasing in the business world, and deciding which platform to use for reaching out to potential B2B clients is crucial. To build successful business relationships and maximize revenue growth, choosing...
The sales landscape is changing, especially with the advent of artificial intelligence. New technology, such as AI, is affecting business practices by changing the ways businesses interact with customers and make sales. Unlike cold calling, which involves making unsolicited calls to prospects who have no prior interest, sales outreach works differently. Sales outreach involves connecting with potential customers to build connections and boost sales. In this method, social media, email, and phone are used in...
