Economic downturns are a harsh reality of the business world. Budgets tighten, competition becomes a battlefield, and consumer confidence takes a nosedive. In these turbulent times, some companies make the mistake of viewing brand building as a dispensable luxury. They laser-focus on short-term sales tactics, neglecting the long-term value of a strong reputation. This article argues that a robust brand reputation is desirable and essential for navigating economic hardship. It fosters trust, a critical factor...
