Digital business transformation is the fundamental change that organizational and company processes, activities, and models are undergoing so as to make full use of the increasing opportunities that digital technologies provide in an effort for these processes to be more agile, innovative, streamlined, efficient, and cost-effective.

Businesses in the automotive industry, both providers of services and manufacturers of automobiles, are embracing the digital shift, aiming to be more agile, competitive, and profitable through innovations. These businesses are facing the challenge to innovate at scale in their digital transformation effort across the entire organization, while choosing technologies that work together so that they gain value while transitioning into an increasingly digital space.