B2B Lead Generation on LinkedIn
Being in the concentrated aspects of any organization, lead generation drives consistent and reliable revenue, various strategies are made to generate as many leads that are potential to become buyers at a well-defined place.
LinkedIn has been termed as one of the most prominent social media channels for B2B marketers. In the State of B2B Marketing Report, Wpromote issued research that 89% of B2B marketers use LinkedIn for lead generation while 62% agreed to the fact that LinkedIn generates leads. In general, a business has two main goals -targeting the right audience and reporting accurately on results are top marketing priorities. Well, LinkedIn assists with both robust professional targeting filters and in-depth analytics.
The LinkedIn Marketing solutions studies show that groups lie anywhere from 3.1 to 4.6 groups, such as IT, finance, and HR can hold sway. Cultivating long-term relationships and trust-building must be a business strategy because of the complex decision of B2B buyers that makes stakeholders consult experts to be confident. The Stats displayed a purchaser consumes 7 to 10 pieces of content before opting for any decision, being a platform for more than 575 million professionals comprising 2.8 million decision-makers and 260,000 C-suite executives. The survey also worked on the reasons behind these strong engagements that buyers-vendors relationships are getting stronger are-
52% trustable
45% personal relationship
45% responsiveness
43% improved quality
38% value for money
Building credibility is kind of very important for any business between the vendors and purchasers, as 75% of expected buyers believed that thought leaders assists in determining the reliable vendor to put on their shortlist and 70% agreed that LinkedIn is the trustable source of consuming information. The data available on LinkedIn facilitates learning about businesses and their options to the B2B buyers as marketers used LinkedIn leveraging the information at their fingertip to access targeted prospects with relevant, helpful content in the right context that formulates the B2B lead generation successfully.
8 Effective Ways LinkedIn Marketing strategies for B2B
Setting a professional standard in the industry, LinkedIn works as a professional networking platform, having very mature users that prefer posted content to be interested, factual, informative with experts language that requires different content strategies from that of Facebook, Twitter, and Instagram.
8 Powerful B2B LinkedIn Marketing Strategies
- Creating an interesting company page
LinkedIn Company pages are dedicated as business pages to individual companies, organizations, and institutions that are discoverable by LinkedIn users who can follow up with updated company posts, job vacancies, and major announcements. Therefore, by not creating Company’s profile on LinkedIn, B2B marketers are losing potential leads that can be very crucial for your company.
- Host In-person Events with Industry Leaders
LinkedIn also offers Live Video streaming options for the users by paying for it that can also be a great platform for the companies to host demos sessions about their products or expert interactions that would work as the branding image for the company.
- Share Rich Media Content
LinkedIn users can share varied posts in different formats, such as images, videos, pdfs, docs, and texts. For B2B lead generation, videos and documents are arguably the best content forms, it permits B2B enterprises’ expertise to interactively build brand credibility help companies win the trust of the respective prospective customers.
- Turn employees into influencers
Social media platforms need influencers, but for B2B marketers, who could be your influence to be the face of your company? Your employees’ experience expertise could be that for you as B2B influencers are the decision-makers in the industry like CEOs, CMO that hits the bell to rise employees from the organization who could share their success stories, companies’ accomplishments, etc. The LinkedIn insights revealed that employees’ shared content gets 2x higher engagement versus shared by a company and salespeople with regular content posting are 45% more likely to exceed their sales target.
- Encourage employees to engage on LinkedIn posts
To reach the extensive targeted audience, you must connect with them from your employee’s connection as statistics say have better reach than the company’s page, so if your post receives good engagement within 30-60mins of posting it would be labeled as quality content on LinkedIn and passes the LinkedIn algorithmic test and pushes post to 1st, 2nd and 3rd-degree connections aggressively with the engaged users on the post.
- Publish LinkedIn Articles
Using LinkedIn Articles to publish case studies, research, market reports bringing value to the target audience as per the survey, the reach of LinkedIn posts with external links decreases by 10x than those without external links. So publishing LinkedIn articles would give higher reach, as these are limited to LinkedIn users but are search engine friendly assist google in ranking it on its search results as well.
- Leverage LinkedIn Ads
Building credibility is quite necessary for any business and LinkedIn is the place where audiences were the decision-makers of the targeted company and leveraging LinkedIn ads that all the strategies are implemented effectively. Being unique among other advertising platforms, LinkedIn Ads enables B2B marketers to target audiences based on their profession, job functions, experience, role, company name, etc.
- Retarget your website visitors on LinkedIn
By re-targeting the website, visitors on LinkedIn would convert 50% of the website traffic by maintaining content remarketing as per the visitors’ past interactions on the website.
LinkedIn Factors As a B2B Lead Generation Platform
- Professional Data
LinkedIn drives all the professional information such as position, seniority, industry, the location that helps marketers short-list the right audience in the right way.
- Business Context
Marketers can get the idea about what people are looking for as LinkedIn members use it to research business topics and advance their careers, creating a receptive mindset for B2B messaging.
- News Feed Products
Ads on LinkedIn appear alongside content in the news feed for a seamless experience.
Though LinkedIn becomes a platform that does multi tasks such as getting data, reaching a targeted audience, an idea to strategize, and a platform to promote proving it to be one of the most reliable options that every business especially B2B must opt for better reach and success in the respective industry.
