Commercial banking clients expect their relationship manager to have easy access to a complete, unified record of all their information and their banking products and services. Without that, how can their relationship manager anticipate needs and address issues? The reality is that an easily accessible unified customer record rarely exists. Relationship managers have to log into multiple systems and spend a lot of time to create a complete client view before each meeting. That’s time not spent face-to-face with the client understanding their business and proposing new products and solutions that would grow the bank’s revenue.