Ultimate guide to CX in retail
Retailers have experienced extreme volatility in the past few years. When people were wary of shopping in person, they took to the internet and started trying new brands. As the pandemic wore on, shoppers started returning to stores, but they still wanted to shop in a hybrid way. Retailers that adapted quickly to omnichannel commerce saw big benefits, because omnichannel shoppers are more profitable than those who only purchase in- store or online.