Adapt, don’t react. Be proactive. And be agile.

The Covid-19 pandemic created a once-in-a-generation series of supply chain disruptions, the ripples of which we are still feeling—and dealing with—today. Even though the past year was one of uncertainty, we know one thing for sure: pandemic or not, supply chain constantly changes.

Flash to 2021, and many brands still haven’t adjusted. It’s tempting to think—mistakenly—that your business ops will just fall into place over time. Instead, brands need to structure their demand planning process around agility, allowing them to pivot at a moment’s notice.