As most companies move to a management orientation solution focused on customer needs and relations, CRM or Customer Relationship Management, becomes a top function. Companies engage and invest in CRM practices to create long-term relationships with customers, thus gaining long-term benefits. Companies leverage CRM to provide operational efficiencies for sales, marketing, and customer service organizations when they interact with customers. They use data and insights derived through such practices to analyze opportunity and automate workflows to optimize customer engagement processes.