Most modern customer-facing organizations are now embracing the basics of digital and analytics.

The problem however is digitizing processes such as customer service removes face-to-face interactions and being able to read buying signals from body language, facial expressions, voice, and tone are even more difficult. This, in turn, makes it harder to accurately recommend products and services.

Experience analytics helps to solve this analyzing of how customers are using your website, app and other digital touchpoints through data collection on behaviors such as individual mouse clicks, hovers, app taps, scrolls, downloads, page visits, time on page, and more.