Short Form Videos as a Key Tool for Marketing
Beginning from March 2025, short-form video marketing has become a part of the brand’s digital campaigns. While the videos usually last less than 90 seconds, they have a big impact on their buying decisions as well as draw in viewers.
To accommodate the ever-changing preferences of various businesses as well as generations, brands are constantly modifying the way to adopt strategies to fit the trend. While Generation Z, also termed as Gen Z, has a lot of influence and holds a powerful buying power, businesses need to create creative marketing to effectively interact with their demographic.
The Popularity of Short-Form Videos
As people are drawn to small-sized content, the content has changed significantly as a result of popular applications like Instagram Reels, YouTube Shorts, and TikTok, as well as our diminishing attention spans.
Short-form videos meet all these criteria and act as a key tool for marketing for brands and businesses. The brands are shifting their focus to using these short-form videos as a means of marketing themselves because of their great shareability, influence, and unprecedented potential.
Tiktok alone shows significant improvements in user engagement as the number of daily active users increased by 60% from 2024 to 2025 because of the short-form videos. This is a classic example of how the strategy of using short-form videos as a marketing tool draws in and holds the interest of the viewers. (Source: https://en.wikipedia.org/wiki/OpusClip?utm)
Platform-Specific Advances and Strategies
TikTok:
The incorporation of AI (Artificial Intelligence) into content creation is emphasised in the application’s 2025 strategy. It has introduced generative AI tools, including Symphony, which will help users create AI-generated avatars, video translation, and ad scripts.
These AI technologies and tools are designed to improve the content customisation and expedite the creative process.
(Source: https://www.businessinsider.com/tiktok-trends-for-marketers-niche-influencers-ai-report-2025-1?utm)
YouTube Shorts:
YouTube Shorts feature has been extended to include not only 90-second short-form videos, but also videos up to three minutes in length. This modification aims to take into consideration the frequently changing preferences of the generations and brands, while preserving the platform’s emphasis on concise content.
(Source: https://www.voguebusiness.com/story/beauty/battle-of-the-beauty-socials-how-brands-can-succeed-across-platforms?)
Community Engagement and Influencer Marketing
Brands are focused on working with influencers to build real relationships with the audience. This strategy has worked better for the brands than the collaborations with celebrities, as a result of more devoted and active fans of these influencers than those of the celebrities.
(Source: https://www.businessinsider.com/tiktok-trends-for-marketers-niche-influencers-ai-report-2025-1?)
For instance, in the beauty sector, companies such as R.e.m. Beauty and Huda Beauty have used influencers and immersive experiences to increase engagement. Results are stronger community bonds and earned media values for these brands.
(Source: https://www.voguebusiness.com/story/beauty/is-beauty-losing-its-instagram-grip?)
AI-Powered Resources to Improve Content Production
The creation of short-form videos is a strategic approach towards marketing with the help of AI techniques and tools. AI is used to automatically create brief clips from long videos and is tailored according to the needs of various social media platforms.
For instance, OpusClip’s features are social media optimisation, virality score, and auto-captioning.
(Source: https://www.businessinsider.com/tiktok-trends-for-marketers-niche-influencers-ai-report-2025-1?))
Additionally, VC-LLM, which automates the production of advertisement videos from its raw footage, have been developed as a result of research in multi-modal LLMS (i.e., large language models).
(Source: https://arxiv.org/abs/2504.05673?)
Integration of E-Commerce and Live Streaming
Have you ever come across short-form videos of influencers on Instagram Reels or YouTube Shorts attempting to promote a brand’s product? Yes, especially with live streaming, these short-form videos are now a crucial part of e-commerce.
Live streaming models have been pioneered by some platforms, which enable marketers and influencers to engage with customers directly as well as display products in real time. This approach fosters trust and offers a captivating buying experience.
(Source: https://en.wikipedia.org/wiki/Short-form_content)
