Introduction
Being an irresistible part of B2B marketing, lead generation strategies must add lead magnets to bring high-quality visitors to the website. This piece of information would fulfill readers’ exploration about lead magnets revealing some best lead magnets knowledge that would help in generating quality leads for their business.
Lead Magnet: What it is?
A marketing asset offered by marketers as an incentive to the prospects in exchange for their contact details is known as a lead magnet. These are like compact resources multiplying the values to the prospects in any form of documents, videos, or images and can be downloaded or used free of cost.
The B2B marketers rely on pieces of information more than trendy, flashy, or random content efforts instead they believe to drive engagement with relevant content through the company websites. As per the studies, 67% more leads are received by the B2B marketers who use blogs than the marketers who don’t work on their content influencing 76% of B2B companies to increase their content marketing efforts.
Though the lead magnets are designed attractively with authoritative information pieces assisting marketers to identify genuine people who visit their website confirming their interests in their product or services. This reinforces brand value establishing industrial authority positioning the company as a helpful resource during the buying procedure.
9 Best B2B Lead Magnets for Lead Generation
- Case Studies
The case studies represent the expertise of the company that directly hit as the solution for the leads issues so that they could identify with enticing them to give up their details to discover about the same experience buyers invest, in other client and how you saved them with your solutions. The B2B buyers do lots of research before any final purchasing decision so availing of wonderful case studies is crucial to be on the top of mind of the buyers.
- Industrial Reports
The buyers trust the facts and figures more than the verbal claims and for that industry, reports could be a great representative of presenting marketers’ company insights and translating data that highlights the problems solved by the respective company and their importance.
- Resource Guides
Compiling alike published blog posts in a single resource guide is a type of lead magnet that offers one downloadable guide offering prospects learning opportunities about every related topic rather than browsing through the respective website. The motive of this guide is to assist marketers in picking the best tool for their business extracting how resourceful WebEngage is and are beneficial at the Top of the Funnel stage where the target audience researching their issues and buyers might be surfing for automation tools.
- Email Subscription
Insightful newsletters are one of the most liked content by business professionals but are a very challenging lead magnet type that is hard to convert as people are afraid of spamming but if done strategically it would convert quality leads. Therefore, winning the confidence of most potential customers for the email subscriptions.
- Product Demo or Trial
The SaaS product owners can permit prospects to ask for a product demo by filling up a request form or creating a free trial account. Users can be red9irected to the webinar or YouTube video giving a tour of the tool’s features. This lead magnet helps users to know more about the tool and confirm if their searching has ended and utilized at the middle of the funnel where prospects might be exploring several tools.
- Request Quote
When companies have the service which they offer to the leads where users can fill up a form requesting services’ price quotation Pusing prospects to the bottom of the funnel further.
- Free Consultation
Free consultation could be a lead magnet that makes prospects realize what problem they have and how a company can help them with it.
- Webinars
B2B marketers prefer webinars over another content form as it allows them to connect with the host of the company live and clarify their doubts. Another good thing about a webinar is that it frames the host company as experts in the field building credibility and authority among its targeted audience.
- Lead Capturing Tools
Least used lead magnet because it requires lots of effort and capital investment but if the generated tool is very useful for the customer then it can be the best lead magnet for the site.
Top 3 Reasons Behind Lead Magnets Efficiency
- Validates the subscription
Businesses require contact details of the audience to convert them into potential customers and lead magnets to clarify people’s decision to subscribe to the company’s email list by giving tangible reasons instead of begging them for their details. Through the lead magnets, the audience knows what they would exactly receive by subscribing respective company’s subscription.
- They are Targeted
Specifying the offering to the visitors by relevant resources what visitors are looking for rather than providing the same generic -sign-up email request messages or can offer varied lead magnets based on the category of a page that they are looking for.
- Qualified Visitors
Lead magnets centralized the information of the interested lead by working on their interests and categorizing their preferences that help enterprises qualify their visitors.
Traits of an Irresistible Lead Magnet
- High Value
Lead magnets differ from regular content as they must have something more to offer that is highly valuable. No matter what are your topics or products the ultimate aim is to grab more and more leads dropping into the sales funnel and present your product and services as a solution for the customers through the lead magnet and for that pinpoint the customers suffering and offer them solutions by indirectly creating brand awareness in them.
The Lead magnet potential offers value by both enhancing the public content or by publishing it on the company’s website offering clients applicable to their job, and company. Therefore, it is offering solutions to their problems that lead them to the company.
- Specific
Buyers don’t like unnecessary content which they do not find relatable they just drop down the idea of engaging with more content that rings the bell of marketers to offer tangible lead magnets so that customers willingly share their contact information. Though lead magnets specify the offer with good relevant content allowing the potential buyers to get insights into what they would get if they subscribed to your channel.
- Accessible
Extract customers’ interests and deliver what they have been promised to them as quickly as you can to create a good impression about the company and how it would be like working directly with the company. If the buyers share contact details instantly offering an instant, download link would make it more comfortable for them to access offers without leaving the webpage. If choosing to email content then clear the information about the delivery time with instant delivery hooks up the researching interest.
- Actionable
Healing buyers’ pain points with actionable content to take how helpful was the content and how it can be implemented in their business. As much as the lead magnets would be actionable as much potential it would convenience buyers invest to investment in the respected company.
