6 Top B2B Web Design Trends in 2022

The designing of the websites includes layouts, fonts, colors, structure, user interface, and other things. There are different types of web designing layouts that as a marketer you should know. So these are-

Types of Layouts

Static Page Layout

This type of layout is fixed in terms of width presentation on the browser and the content of this website layout cannot be modified. Having this type of layout has an advantage in that its loading process is faster than others because of its lighter code. This type of website can be seen on smaller pc as well as on mobiles and tablets where they could be zoomed in and is cheaper than the dynamic layout.

Dynamic Website Layout

This could be simple as well as complex as per the needs of the customer’s design development. The simple dynamic web designing charges for hosting. The. Dynamic layouts can be designed on various websites such as JavaScript, .net, .php, open-source, jquery, etc. The dynamic websites allow users to add and edit content with the help of CMS.

Fixed Design Layout

This type of layout has fixed resolutions and must be browsed in more than 1024*768 resolutions because of the fixed widths the images and text do not fall together visually on the reduced or distended browsers.

Responsive Design Layout

These layouts are friendly to any type of device user as it presents an adjustable content display that is easy to read and navigate. This type of web designing layout is designed to display different content with expanded browsers or reduced to predetermined sizes.

Liquid or Fluid Design Layout

The name liquid has been given because of its feature to fill the width of the browser with the expansion. It works great making the entire website work fine on different browsers and also adjusts with the multiple width content, videos, images, etc on any resolution screen.

Single Page Design Layout

These are popular as it conveys the message in a few quick scrolls and is well designed with compatible with most Internet browsers. The page positive gives users a linear journey and works particularly well for devices having scrolling as the main form of navigation.

8 Types of Websites

Before moving further in web designing we must know what are various types of websites to know what would suit better for which company and designs as there are nearly 1.7 billion online websites. So let’s move to the types of websites-

Homepages

This is treated as the face of the brand as it leads the visitors to explore more areas of the site and can serve as a conversion funnel. So designing your homepage is very important.

Magazine

This type of website format features articles, photos, and videos that could be educational and informational. With the digitalization evolution, the magazine industry also adopted new trends along with print platforms.

E-commerce

These are online shopping destinations that are destined for the products or services purchased from the company by the users. The webpage with robust eCommerce makes it easy for product browsing by filtering categories, especially highlighted sales, and making purchases.

Blogs

These are more casual and personal in terms of content compared to magazines. Over some years, many major brands have started to have their blog section where they add content related to their businesses that improve their credibility.

Portfolio

These types of websites are for professionals who can showcase their best work and are perfect for artists, writers, filmmakers, photographers, designers, etc. These are more creative websites where the users can try unique layouts and interesting features.

Landing Pages

These are specific pages created for particular marketing campaigns driving visitors directly to take a specific action.

Social Media

There are more than 2.77 billion social media users with dozens of different platforms. All types of targeted audiences can be found on any social media channel. The design of the platform cannot be changed or controlled but the look of the websites can be controlled and content can be shared through social media.

Directory and Contact Pages

These are the pages where the user or visitors can connect with you.

6 Top B2B Web Design Trends in 2022

Very High Resolutions Responsive

Making website designs for mobile users friendly has been considered for a very long time but it works more for B2C firms. In the B2B industry, the customer’s chances to evaluate your product on mobile and purchase is very low. As the no. of desktop displays feature resolution is increasing the demand for web designing as per the requirement is also expanding.

Neuromorphic Design

This is inspired by skeuomorphism, creating clean and modern aesthetics and bringing the most important to the forefront. This is a user-friendly wen design that eliminates visual clutter and focuses on the most needed place which is your product and solutions.

Textural Layers and Patterns

The textures and patterns incorporated as visual elements are effective ways to disrupt visual flow within your design and capture their attention. This makes the webpage more interesting visually as well as it becomes more effective and the right visuals focus on drawing the attention of the users more towards the testimonials, links, and your CTA.

Micro Animations

One more way to capture visitors’ attention is motion graphics but designers must be aware of the video formats and coding used to save it from affecting page load times, interactive animations increasing more visitors engagement.