Is data the key to competing in a disruptive world? If your answer is “Yes,” you are among a growing number of executives who believe digital transformation is rewriting the rules of business.

These new rules have become more obvious since the market has seen players such as Airbnb, Netflix, and Lyft, who have completely changed the rules of the game.

Enterprises are wary of the fact that it is not just about bringing innovation to their product delivery, but also about delivering satisfactory experiences. This can happen only if there is proper implementation of this digital strategy.