The retail industry is one sector in which companies have a short window of time to impress or frustrate customers. Many customers tend to switch off fast if they don’t get the right experience from brand the first time.

It is believed that retailers have experienced more change in just the past couple of years than in the past 100 years combined. For retailers to adapt to changing customer expectations, they must become comfortable with allowing customers to be in the driver’s seat.

For retail successful, the focus must now be on one single aspect: Customer Experience.