Providing a great customer experience isn’t just important for businesses – it’s essential if you want to stay ahead of your competition and maintain a loyal customer base.

Below are 15 stats that illustrate why your business should be making customer experience a number one priority:

At the end of 2020, customer experience overtook price and product as the key brand differentiator. (Walker)
86% of buyers are willing to pay more for a great customer experience. (PwC)
By 2022, global spending on CX is estimated to reach $640 billion. (Statista)
63% say they’d share more information with a company that offers a great experience. (PwC)
One in three consumers (32%) say they will walk away from a brand they love after just one bad experience. (PwC)
Customer-centric companies are 60% more profitable than companies that aren’t. (Deloitte)
71% of customers recommend a product or service because of a great customer experience. (Radial)