The B2B marketplace is enormous and what’s the most important thing is to reach the market to get the right target audience is very important. All this reaching the right audience requires powerful content marketing. It doesn’t matter how good is your product or service if you cannot do the best pitch, then all your hard work everything goes in vain.
The right content marketing just doesn’t rely on the content, but choosing the right platform or marketing channel is also a lead character to reach the right audience.
Some Stats to show how content marketing has stapled many B2B marketing strategies –
- The Demand Gen Report 2018 revealed that before making purchasing decision 78% of prospects look for at least 3 pieces of content.
- The Demand metric showed that 70% of customers build better relationships with a company agreeing with its published content.
- According to Content Marketing Institute White Paper, the content’s positive effect on audience attitudes helps in strengthening the brand’s connection with consumers by 90% of CMOs.
- 60% of marketers claimed that the highest quality conversion leads for the sales team are derived from content marketing.
The Top 6 Marketing Channels for B2B business promotion are–
- Online Advertising (PPC)
In this era of the internet, marketers are so blessed that they can reach their target audience easily and can expand their reach with no geographical or demographical constraints.
There are many online ad services available, such as Google, LinkedIn, and Facebook Ads that are offering advanced targeting capabilities delivering content to each individual audience segment with the right messaging to optimize engagement and click-through rate.
Through Online advertisement, we are referring to PPC. PPC is an advertising system that serves B2B companies the benefits of capturing leads fast and efficiently. In this advertisement target market shows their interest in the companies’ product or service by typing in search keywords on Google or Bing.
LinkedIn, Facebook, and Google ads assist advertisers with granular tracking and analytics that make marketers fine-tune the results. The AI-driven automated targeting features help` marketers to leverage their vast amount of user data to optimize business ROI.
- Re-targeting Ads
With re-targeting ad we are referring to the access of the business to show targeted ads to the users who are website visitors, but the conversion wasn’t completed – like product buying, contact form fill up, file downloading, and many more things. With re-targeting ads, it targets these visitors by producing your brand or products at the forefront of past visitors’ minds.
In simple words, re-targeting ads are an advertisement feature that offers the customization services on your display ads campaign for the previous website visitors and tailors the ads to these visitors while browsing the web and using apps.
On Google and Facebook, re-targeting ads are gaining more popularity among marketers and are considered a highly effective method to improvise click-through rates and conversion rates. As per studies, websites visitors who are re-targeted with display ads are 70% more likely to convert into leads. The remarketing ads have the potential to deliver highly relevant messages to progress audiences who are already aware of your brands and are accessible to push to the next stages in their customer journey.
- Email Marketing
Email marketing from the past 2 years after the covid outbreak becomes the most credible marketing strategy in the market. Even it has become like a legal platform where marketing is getting more and more trustable customers who believe in your brand and are willingly looking for more services.
Hence, email marketing is getting the most preferable marketing strategy to promote content, lead nurturing, and progress them down the sales funnel. It has become a tool to maximize the results, delivering a segmented list with the right message to the right audience at the right time and is also standing at the third position for most trusted information source for B2B buyers. With the advancement of technology, email marketing has come up with novel approaches for various marketing challenges and one of them is lead generation. As per the info, 58% of all the revenue on the account of business leads is generated by email marketing of some organizations.
The personalized message has been considered as the most crucial factor in triggering email marketing to become a successful email marketing campaign by 50%+ marketing professionals.
- Link Building
For B2B business, link building is foremost about working with the solid groundwork for putting together educational prospects for the B2B audience, which emphasizes putting the efforts on relevant sites that would educate prospects about the product or service to offer.
The link-building marketing strategy is a content distribution platform for the broader audience redirecting traffic back to the website. These backlinks help in boosting the Site SEO that making it be on the top of the search results increases the chances of generating high-quality leads. This includes guest posting as well.
For 2 years, social media is on top. It has gained a huge no. of subscribers, followers to reach out to people. Especially, businesses have adopted this social media strategy in one of the top marketing strategies. As per sources, B2B buyers are using social media to reach the product, industrial updates, and products or services research.
Social media has become one of the most preferable places to reach out to customers, get their feedback, and most important the promotions that a service is required to reach the target audiences. Social media helps in sharing relevant content to the people where marketers can join the conversation and develop trust with their respective target audiences.
According to sources, over 200 million small businesses prefer Facebook as a useful tool around the globe.
The Hootsuite reports said that around 2.28 million potential target audiences can be reached through the means of Facebook ads.
The Instagram metrics exposed that at least 90% of Instagram users follow at least one business.
The eMarketer report said that in the US, 11% + of adults buy products through Instagram means. Over 80% of people use Instagram for product or service research of a brand.
According to Statista, in 2020 over 3.2 billion dollars were generated by Twitter via advertising. In 2022, approx 80% of marketers will invest in Twitter Spaces.
LinkedIn reports say that 10 million LinkedIn members use #OpentoWorkframe. The Wyzowl study suggests that approx 40% of marketers post video content on LinkedIn and claimed that 75% more effective.
- Personal Outreach
The recommended content by the trusted person gets more positive responses from the prospects. This is mostly claimed to be the expert or knowledgeable image. So reaching an audience with personal sharing is also a new trend to promote your business or product.
Conclusion
Adopting the right promotional marketing strategy is most important and due to covid when the personal connection is not that safe, reaching targets through online sources is the best option to opt as it will open the doors for all respective positive leads and costs low than any other physical promotional events.