Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., today announced the hiring of Michael Palatnek as Chief Revenue Officer. Based in New York, Michael is responsible for business development, new high-value customers and revenue growth across North America. He will continue the company’s momentum across managed services, new technology and data products within the location intelligence ecosystem.
“Michael is known for building strong client relationships while bridging the gap between strategic goals and business outcomes to prove OOH’s effectiveness,” said David Krupp, CEO, Americas at Billups. “We will all benefit from his expertise and energy to accelerate our business forward.”
Michael’s work in the advertising industry includes co-founding C2C Outdoor, an out-of-home specialist organization with over $55M in billings. In 2016, he sold C2C Outdoor to Posterscope (a Dentsu Aegis company), where he served as CEO for two years. He has since built successful startup businesses in print production and social media management servicing OOH specialists and media owners.
“I’m beyond excited to finally get the chance to partner with Billups to help continue to grow the tremendous business they have built,” Michael said. “I have watched as a friendly competitor for years with great admiration, and you can imagine how thrilled I am to help steward the growth revenue trajectory of Billups across the advertising landscape.”
Backed with over 20 years of out-of-home expertise and top leadership roles, Michael brings major brand experience across diverse categories of clients including Tiffany & Co., Michael Kors, Comedy Central, Microsoft, Grubhub, FOX, Anheuser-Busch and more. Previously, as CEO at C2C Outdoor, Michael achieved top rankings across Inc. 500 Fasting Growing Companies, Forbes List of America’s Most Promising Companies and Crain’s Best 50 of 50 Fastest Growing Companies in NYC.