The B2B marketing experienced rapid growth in online marketing which is accelerated by the Covid-19 effects gave more hype to social media marketing. According to the study, by the end of, there would be 4.7 billion people would connect to the social world. The more engagement of people on social media platforms leads the entrance for the B2B companies to reach their ideal audience differently….
So some of the top B2B social media trends are–
- Facebook and Re-targeting
As Facebook is considered the mogul of social media marketing, this has been the top trend for many years. 67% of marketers deemed Facebook to be their most effective social media platform as it boasts a vast and active audience. Facebook has around 2.7 billion users out of which 1.56 billion visit it daily. Today Facebook has not just performed as a communication tool but it is enacting as a marketing platform for professionals as 74% of people leverage the platform for professional purposes. Whether it’s about new product launches or job recruitment, Facebook is leading to the customer’s reach.
Other than leading the way to the new leads, Facebook has also been the platform to target lost audiences. Facebook re-targets the leads who have visited your website but did not reach the sales funnel. It will display relevant ads highlighting your brand that will attain clients’ attention.
- LinkedIn Organic and LinkedIn Ads
LinkedIn is a platform that is well focused on jobs and careers and when content is published on it, the focus is to stimulate the mindset of the clients to get them into your sales funnel. Through LinkedIn, B2B marketers are having opportunities to create visibility, community, and reach via content to leverage their companies. On LinkedIn your target the solutions related to work problems that create better conversion success. LinkedIn has the features of organizing events, polls, and stories that play a big important role in the community building spectrum.
- Instagram Optimization
Social Trends Report 2022 reported that 96% of US marketers are using Instagram stories to reach clientele. The B2B companies are getting their largest engagement ratios from Instagram as it leverages in the same way as SEO does. Instagram has a feature that maximizes the searchability for account names with keywords, bio optimization, captions, and tagging options making it a more reliable platform for B2B marketers. The study depicts that one-third of the most-viewed stories on Instagram are made by businesses and at least 200 Million users
Visit at least one business account a day. The new feature of Instagram which is reel is getting the most appreciating feature that has given more surety to the B2B customers to rely on it.
- Twitter & the Twittersphere
This microblogging social platform is leading 4th in line of B2b social media platforms having 145 million daily active users with 500 million tweets a day. The right use of Twitter can help the B2B marketers to get instant engagement, maintain relationships with the customers, and offer a direct channel for communication with prospective clients. Currently, 75% of B2B businesses are offering a market on Twitter. Twitter also educates marketers about the ongoing trends that help in framing your content strategy.
- Youtube & Video Content
Videos are amazing tools that leave a long-lasting impact on the people and youtube and other video platforms like webinars etc give better exposure to the B2B marketers to capture a larger audience.
Monthly YouTube gets 2 billion logins. 56% of B2B-oriented makers state that Youtube content is a big factor in their overall marketing success. The Prediction study reports that by the end of 2022, there would be 82% of all online content is expected to be video-based. The business must employ video content as an effective tool as in the upcoming years it will rule the social media scene even more than ever. Only by being a part of the marketing strategies, the video content has more appealing power to influence buyers’ decisions, it plays a crucial role in engaging them and compels them to convert.
As video content creators, B2B businesses can create –
- Tutorial videos
- Showcasing their business routine
- Entertaining video
- Exhibitions of products
- Talk show related to your business
- Storytelling
In the light of covid, 64% of b2b buyers increased their online video usage while making the purchasing decision and YouTube has been included as the content strategy by the 71% of B2B marketers, and being with the trend is most important for your business.
This image-sharing social media network has amassed beyond 330 million monthly active users with a growth rate of 26% only in 2020 making it a big contender in the B2B marketing field. Pinterest is viable for SERP ranking on Google bringing the most valuable keywords from marketing strategy into board and pin titles. Pinterest allows you to share images and videos on various canvases neatly and ensures the availability of valuable content for the readers. As a B2B marketer, Pinterest is a reliable marketing strategy to bring B2B buyers into the daily activities of your business, highlighting the special events and promoting your brand in the market.
If you talk about professional communication virtual channels, email marketing is standing on the top, especially for the B2B marketers as 84% of them accepted that Email marketing is one of their leading marketing tools… It is not a social media platform but this is performing quite well in the market having the highest conversion rate building customer relationships with strength and loyalty. With the use of Email Marketing, the buyers are feeling to be valued and trust this mode of marketing communication.
Final Words
For years we have seen the craze of social media involvement is enormously increasing day by day and these platforms are even coming with new features to amaze their users with their best. B2B buyers and marketers have started looking for this platform more seriously that must not be slipped from your mind.