VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) (Frankfurt 5VS) (“VSBLTY”), a leading software provider of AI-driven security and retail analytics technology, will deploy its advanced digital cooler screen technology in a major western sports and entertainment arena for the NBA season.
“We couldn’t be more pleased to have some of the world’s most admired beverage brands continue to embrace this technology because of its demonstrated performance” stated VSBLTY Co-founder & CEO Jay Hutton. “Soft drink bottlers and retailers have seen a demonstrated 100% lift in cases sold with VSBLTY digital cooler screens,” said Hutton. “This is a very exciting time for VSBLTY as we deploy more digital cooler activations and gain recognition for providing the best turnkey program for brands to take advantage of this highly effective POS advertising vehicle.”
VSBLTY applies proprietary digital panels to the inside of any size cooler door which either retrofits existing cooler panels or can be added to any new cooler boxes. Features include computer vision driven high impact graphics, that get the attention of the shopper, and real-time shopper analytics that provide critical information for brands and retailers. This data is completely anonymized but gives validation to how long viewers are watching the screen messages along with a complete set of key demographic metrics. The unique and patented feature of these screens are their ability to show brand messages in opaque, translucent and most importantly, transparent screen mode (so you can still see what is inside the cooler). A model that brands and retailers prefer over other controversial applications that are being removed from major retailers.
Brands are now taking advantage of the opportunity to deploy these digital coolers as part of an all-inclusive, monthly, service as a fee model.