How to create Video Social Media Strategy?
Through Twitter videos, you can promote new blog posts, engage with the targeted audience, or drive the viewers to your landing page. It is suggested that short videos that are easy to consume tend to perform better. These videos on Twitter with highly personal, the one-to-one response make an awesome impact on your viewers about your brand building personal relationships with engaged followers.
Facebook and Instagram
These mediums are mostly used while people are traveling, so it is suggested to publish videos for such channels that work better with or without music and can convey the message behind your video.
YouTube
YouTube is like a giant library of video content that educates and entertains people. It has reported over 1 billion monthly unique users. Companies or individuals can establish their account through which they can create more informative and educational contents that are high in demand.
These are professional users platforms on which users connect with the people of the same profile or background, sharing the content of their experience through posts and it suggests 4 different themes for creating a video to be used on its platform.
Show it
For the fast-paced industry, brands and thought leaders can lead by showcasing new technologies in a video format or can provide tutorials on how it works.
Transport them there
Through video, people experience the taste of what it’s like to be somewhere and this case could be industry conferences and events. Industries that host conferences and events and publish videos of them demonstrates how the buzz it created in the industry.
Teach it
Teaching people about something new you have come across is an effective way of connecting with the people who could be your targeted audience. Or you can teach your network about your business products and services.
Share it
This could be your opinionated video through which you can share your opinion about something you got to know, it could be your opinion on news, service, or anything.
Live Video
Facebook and Instagram now have a feature of streaming live that allows users to post live videos sharing their personal life’s moments or experiences about their journey.
Importance of Video Marketing in Business
According to the statistics, 97% of marketers agreed that video help customers understand their products in a better way. The digital marketing strategies of 81% of businesses have included a video in their marketing planning. The live video streaming has given stats of 13% of total traffic through it. The customers claim that 90% of their purchase decision is influenced by video marketing.
Following are the reasons why businesses should count on video marketing:
Most popular format on social media
Video has a good reach on social media, as these are generally discovered rather than sought out.
Catch the viewer’s eye
Video content attracts more attention than other forms of content and is currently treated as highly competitive content marketing. 2018 statistics say that 85% of the United States internet users watched online video content monthly on any of their devices.
Trust building
The foundation of conversion and sales is trust and video plays this role very efficiently. This engages and ignites emotions. Videos with effective marketing highlight the product in a conversational form.
Lead Generation
In a study, 74% of marketers claimed that videos generate more effective leads than blog posts. But this requires creating engaging videos to encourage people to press play and continue watching from beginning to end.
Easy for explaining
Videos are easy to understand and a concept message anything could be explained easily through it. The explainer videos have been preferred by the 98% of consumers to know more about the product or services.
It engages even the laziest buyers
In this busy schedule, while people do not have time to read the product’s description that influences their purchasing behavior, the video makes it easy for them to learn about the product.
It is a traffic-generating machine
The video increases the time spent on your website. The consumer can visit your website by seeing your video on YouTube or other channels and this becomes the main reason that B2B businesses have launched their video websites and investing heavily in video content.
Help in Boosting SEO
Video content affects the SEO of leading your page to recognize by google.
6 Trends of Video marketing in 2022
The modern way to interact with the customers in this digital space, video marketing has emerged as the most powerful tactic. It has become the most popular preferred type of content marketing in almost all online platforms in 2022, as it is necessary for every successful brand and company.
The 6 most amazing and exciting largest video marketing trends are –
Animated explainer videos
The animated videos have always sprinkled their magic and have been the most actionable marketing practices. In 2021, animated explainer videos have achieved popularity to another extent. We can see that lots of companies are using animated videos to promote their products and services creatively educating consumers or prospects about the products.
Live video streaming
Live video streaming has gained momentum in 2021, especially during pandemics, when seminars, launch parties, etc cannot be done physically for safety measures, the brands are choosing to live streaming options to present their journey or products. These streaming live options are majorly opted by the entertainment industry-related people.
3D video experiences
This is new but not unknown, the 3D is an immersive way for the product introduction. Through 360° video visuals, customers can have the feeling of what it would look like even before purchasing it, hence this visual experience for the buyers earns their loyalty for the brands. The study says that 98% of consumers claimed that 3D videos are more exciting than the other formats. The virtual art exhibitions or property 3D videos are more in use currently.
Shoppable videos
This new trend allows customers right on the spot as it includes a button leading the store to complete a purchase to the viewers. This type of video ad has made it easy for the buyers to buy the product immediately and they do not have to browse again for the product.
Longer storytelling would rule engagement
Brands like Subaru, Adidas, Toyota have adopted longer storytelling advertisements that have the story through which people feel more connected and it buys their credibility, making it more popular and widely usable. These videos are less promotional and more engaging as it is more about customers than products.
Vloggers’ popularity is on peak
The most loving way to interact with the targeted audience is by vlogging, as people love to document their expertise about their adventures, journey, or expressing their situations. There are several videos on travel vlogging, food vlogging, cooking, startups, etc. Even people are having online classes and are preparing for multiple courses. This vlogging video has brought many social media influencers in front who have become the companies ambassadors and companies collaborate with these influencers and promote their products and services.
Wrap Up
Overall, video marketing has become the most effective way to sell the content to the audience bringing new formats and earning opportunities for the individuals as well and it gets more popularity because of the digital shift of the working process by the companies because of the pandemic reaching to the customers like physically without meeting physically and maintaining social distancing following the government safety norms. The last year 2021, had seen many changes and many more things are on their way to surprise people with other marketing strategies.
