Brands prioritizing mobile marketing can take advantage of significant business opportunities. The influence of social media on the global market is profound, especially since mobile advertising is deeply intertwined with various social media platforms.
As per a Statista report, the global count of smartphone mobile network subscriptions hit nearly 6.4 billion in 2022, with projections to surpass 7.7 billion by 2028. China, India, and the United States top the list with the highest number of these subscriptions.
B2B Mobile Marketing Trends in 2024
Shoppable Links
The pandemic has significantly boosted mobile commerce, leading to the widespread use of shoppable links across social media platforms, blogs, and advertisements. Brands and influencers are increasingly embedding these links, simplifying the shopping experience. Now, customers can easily visit a brand’s online store with a single click instead of searching for the brand on Google. The growth of shoppable websites and shopping apps continues robustly, showing no signs of slowing down. Brands leveraging shoppable links can build consumer loyalty and trust by sharing authentic customer stories and experiences with their products and services.
5G and Its Impact
The advent of 5G technology has been closely tied to mobile marketing trends since its inception. 5G is poised to create new opportunities, revolutionizing how brands engage with consumers through faster and more reliable mobile internet. This advancement promises to enhance various aspects of mobile marketing, from augmented reality experiences to quicker loading times for mobile content.
According to Insider Intelligence’s retail e-commerce sales reports, it’s projected that by 2026, online transactions will constitute 24% of total retail sales. In today’s digital age, it’s evident that a significant number of people prefer shopping online. This behavior is not just a passing trend. Research indicates that for many retail purchases, consumers are increasingly turning to the Internet as their go-to shopping method, a pattern that is expected to persist.
Advancements in AR and VR Technologies
AR and VR technologies are revolutionizing mobile user experiences. Brands increasingly implement these technologies in mobile applications, making product visualization more realistic. For instance, Facebook’s rebranding to Meta highlights the growing focus on AR/VR opportunities.
The Growth of In-Game Marketing
The surge in online and mobile gaming has made in-game advertising a distinct category. Gaming apps have become the most popular mobile app category, making in-game marketing a key growth driver for the mobile gaming industry and an effective tool for reaching a broad audience, including gamers.
5 G’s Impact on Marketing Strategies
The transition to 5G is expected to transform marketing strategies, especially in virtual and augmented reality. The increased number of devices connected to a single network will enhance the immersive nature of AR experiences.
Enhancing Ad Experiences with 5G and AR/VR
Combining 5G and AR/VR technologies will significantly increase the time spent on smartphones, providing marketers with more opportunities to enhance the mobile ad experience. The focus will be on delivering quality ads that improve customer conversion rates.
The Future of Mobile Marketing in the 5G Era
As we enter the 5G era, businesses are encouraged to adopt mobile marketing strategies actively. The pandemic has already increased mobile phone usage and the upgrade to a 5G network will further enhance the effectiveness of mobile marketing. Creative ad formats and in-game marketing are set to play a major role in this evolving landscape.
Prioritizing Privacy and Security
As SMS shopping gains traction, privacy and security are emerging as top concerns for consumers and brands, emphasizing the need for a shift towards permission-based marketing. This approach, centering around customer consent for data usage, aligns with the increasing expectation for control over personal information. Consequently, brands integrate consent-driven personalization into their strategies, ensuring that customer engagement is respectful of privacy concerns and tailored to individual preferences, thereby fostering a trust-based relationship between brands and their consumers.
Summing Up
The current transformation in the marketing landscape is driven by three major factors: the rapid advancement of mobile technologies, evolving consumer behaviors, and a growing emphasis on data privacy. Mobile marketing and 5G are reshaping consumer interactions, making mobile platforms vital for engaging, convenient shopping experiences. As online shopping preferences grow, interactive marketing, like in-game advertising, gains prominence. Concurrently, the rise in data privacy awareness is steering brands towards permission-based marketing, where consumer consent for data use is crucial. These trends necessitate businesses to adopt mobile marketing strategies and consumer-centric approaches, balancing innovative technology use with respect for consumer privacy.