The term “luxury soap” can invoke images of elite cleansers designed to create immaculate, well-hydrated skin — and this is certainly one goal that Osia Osia by ZEZE focuses on when it creates its soap recipes. But for the international wellness brand, the purpose of soap (and the bathing experience it enables) has the potential to be much bigger than a mere cleaning. “Yes, the skin does not get dry with our soaps, but our customers should...