Artificial IntelligencePharmaForceIQ’s AI-Driven Omnichannel Platform Boosts HCP Engagement Rates and NRx
PharmaForceIQ (pharmaforceiq.com), an AI-driven omnichannel platform for hyper-targeted HCP marketing, today announced impressive results from a 24-month HCP campaign for a 2nd to market NSCLC drug in which Medscape was leveraged as one of the high performing channels. PharmaForceIQ was founded to integrate & orchestrate the entire life sciences HCP marketing ecosystem. In 2020, the company initiated a project for a 2nd to market NSCLC targeted therapy which had limited marketing resources and sales team. Hence, the...